I’d imagine most people within your organization don’t have a solid appreciation or understanding of how much effort is required to get quality, accurate, and optimized product content onto your retail or distribution sites. And surprisingly enough, they probably may not even appreciate the importance of product content when it comes to your online sales. Getting your product pages live is typically a 2 to 3 month, manual process that touches many hands across many teams and many organizations. These step-by-step “hand-offs” result in delays and errors that impact your bottom line. Every. Single. Day. That’s why many brands, retailers, and agencies are turning towards automation. It enables product page auditing and monitoring at scale to ensure they’re maximizing the bottom line. Whether you’re using Content Status or taking a manual approach, you’ll want to determine the best frequency for auditing your content and your competitors. We’ve outlined the four most common options below as you consider what strategy is right for your business. Companies using a manual audit process are only able to complete partial audits – a small sampling of pages once or twice per year. And, they don’t have the bandwidth to even consider analyzing competitors. Unfortunately, a manual approach costs you more money than it takes to simply automate. With Content Status, not only can you regularly audit and monitor your own product pages everywhere you’re selling, but you can scale your analysis to include competitors. Get in touch today if you’d like to discuss the best strategy for your organization. Basic Scorecard Advanced Scorecard Get the latest articles delivered directly to your inbox!Product Page Auditing: The Missing Step in Your Content Process
Lots of Room for Error
Choosing the Right Auditing Frequency
*Tip: Best for Buy Box monitoring (price and availability) and store-level content accuracy.
*Tip: Best for most sellers, and definitely those selling on marketplaces.
Summary
Scorecard Types
Love reading, keep reading
