Ensuring that each visitor to your page has all the information they need to make a confident purchase decision is at the heart of creating the Perfect SKU® experience. We recommend you follow the AIM method for achieving the Perfect SKU®: Audit, Improve, and Monitor. Whether you’re using automation or not, the method works the same. After you’ve completed your audit, you’ll want clarity on what to improve and where. This is where score-carding comes into play. Scorecards allow you to instantly see where to focus your efforts on improving your content. A good scorecard provides the playbook your team needs as to which content, on which products, and on which sites to start. Without them, you’re just throwing darts on a wall.
Key take-away: Just focus on the trading partners limits – not what you’ve given them.
Here’s a Title example from a Content Status scorecard. Content Status color-codes the grades using red, yellow, and green to give reports an easy, familiar view. If you choose to do this manually, take your time to think out your scorecard and create your spreadsheet scorecard with flexibility as it will most definitely change. And if more manual work isn’t your thing – our tool will make you smile! Get the latest articles delivered directly to your inbox!Providing the Perfect Shopping Experience with the Perfect SKU®
The Value of Scorecards
Considerations Before Creating Your Scorecard
Scorecard Example
Summary
Scorecard Types
Basic Scorecard
Advanced Scorecard
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How to Create a Product Content Scorecard
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