We know you’re struggling to reach new markets and consumers through digital channels. Trying to manage the vast array of complex product data sourced from hundreds of manufacturers and suppliers often leads to incomplete, inaccurate, and inconsistent brand experiences online. That’s why we’re offering a free digital health assessment. We’ll pinpoint exactly what’s wrong, why it matters, and how to fix it. You’ll walk away with an ROI estimate and action plan to transform your commerce experience. Let’s schedule yours today! 👉 We are thrilled to bring you our 3rd annual Automotive Aftermarket Digital Health Report in partnership with Pivotree! Inside, we evaluate how companies fare against basic content requirements, taxonomy best practices, and other critical product content elements. You’ll learn why: Creating the right taxonomy is essential to the findability and organization of your products catalog Missing or incorrect product page content leads directly to lower conversion rates and customer frustration As customer expectations are shifting, looking to sites like Amazon to understand upcoming trends will help you stay ahead With complete and accurate product descriptions customer trust is enhanced, leading to increased sales and loyalty Key Findings average content health score across all sites of sites adhere highly to category taxonomy and intermediary category page guidelines of product pages have 4 or less image assets of sites adhere highly to filter scope and logic guidelines of products do not include 360° SPIN assets of sites adhere highly to product image and gallery UI guidelines of products have video assets of sites adhere highly to product information and specification guidelines With years of industry expertise, Content Status and Pivotree are your go-to partners to reduce your time to market and boost sales. As we’ve helped hundreds of others, we can help you streamline the acquisition, classification, and enrichment of product data. Working with us allows your teams to reach revenue goals, contain costs, and get to market much faster and more efficiently. Our free assessment will pinpoint exactly what’s wrong, why it matters, and how to fix it. You’ll walk away with an ROI estimate and action plan to transform your commerce experience. Sign up now!
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2024 Digital Health Report
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60.9%
82%
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40%
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