Chuck Latham Associates Gets a Competitive Edge with Content Status

Meet Chuck Latham Associates (CLA), a powerhouse in the pet product world. They’ve been around for over 40 years, working with big names like PetSmart, Petco, and Amazon. But despite their industry clout, they were in a bit of a pickle. Their process for tracking product listings online was, well, about as fun as herding cats. Manual checks, screen prints, Excel spreadsheets—you get the picture. It was a time-consuming, tedious task that kept their team from doing what they do best: driving sales and delighting pet lovers everywhere.

Enter Content Status. We helped CLA transform their cumbersome manual content auditing processes into streamlined automation. 

CLA started by setting up automated content monitoring for their massive client product catalog. They used Content Status to keep an eye on key elements like images, videos, and descriptions across multiple brands, product categories, and retail sites. 

Then CLA dove into competitive benchmarking to understand exactly where their clients stood in the digital pet aisle. With custom scorecards for each retailer, including sites such as Amazon, Chewy, and PetSmart, CLA now sees a quick snapshot of performance metrics, making it easy to pinpoint content optimization opportunities.

With a simplified product content auditing workflow and unique competitive insights, the CLA team is now free to focus on more strategic priorities.

Here’s how we helped CLA transform their operations and boost efficiency:

• Real-Time Product Content Auditing – We replaced those tedious manual checks with automated analysis of all their product listings.
• Competitive Benchmarking – They had instant visibility into how their clients’ products stacked up against the competition. No more guessing games—just clear, actionable insights.
• Custom Scorecards – They were able to create customized scorecards per retailer and category to track performance and spot opportunities for improvement.
• Proactive Alerts – Real-time alerts meant they could stay ahead of the game, making tweaks and changes before any issues became problems.

The transformation was remarkable:

• Time Savings: By automating manual tasks, CLA saves 3-5 days per month. That’s more than 10-30% of their time, which they can now spend on more strategic, impactful work for their clients.
• Competitive Insight Visibility: CLA now has a clear view of their clients’ competitive landscape. They identified content gaps and made targeted improvements, boosting their clients’ overall digital shelf presence.
• Better Content Quality: Proactive monitoring ensured all product listings were top-notch, enhancing customer experience and improving search rankings.
• Strategic Decision Making: Armed with data-driven insights, CLA could make smarter decisions about product positioning and PDP content strategies.

The Conclusion

Partnering with Content Status was a game-changer for Chuck Latham Associates. They’ve been able to alleviate the “manual madness,” gain critical competitive insights, and focus on what they do best—bringing the best pet products to market. And all this without breaking the bank.