7 Product Page Experience Tips to Increase Customer Satisfaction

Your product detail pages (PDPs) are crucial for digital retail success. PDPs are the avenue by which you engage and inform shoppers, compelling them to buy your products.

By including specific content and structuring your pages appropriately, you can provide an exceptional shopping experience, increasing customer satisfaction and the likelihood of repeat purchases.

This article explores seven product page experience tips to increase customer satisfaction that will enhance your PDPs starting today.

1. Showcase Reviews and Testimonials

Digital sellers can’t overestimate the importance of ratings and reviews. Time and again, research highlights the sway reviews have over prospective customers. Recent studies show that more than 90 percent of shoppers read reviews before making a purchase.

Publishing reviews on your PDPs is essential. Customers expect product reviews and ratings. And if they aren’t on your site, their absence raises a red flag for shoppers.

Nearly seventy percent of shoppers read between one and six reviews before making a purchase. Providing reviews and customer testimonials on your PDPs gives shoppers peace of mind and the social proof they demand in today’s digital retail space.

2. Upsell and Cross-Sell Where Appropriate

Customers come to your PDPs because they’re interested in a specific product. Capitalize on this engagement opportunity to upsell and cross-sell your relevant items.

Machine learning and artificial intelligence allow online brands and sellers to deliver personalized product upsells, cross-sells, and ad-ons. Advancements in ML and AI technologies help brands position relevant product suggestions before shoppers when they’re primed to buy. Basing product recommendations on browsing and purchase behaviors, online sellers can improve customer satisfaction by suggesting products that will enhance the customer’s purchase.

Upselling and cross-selling educate consumers about their pain points, providing helpful solutions they might not have known they needed before visiting your PDPs. Product suggestions serve the consumer while increasing their average order value: a beneficial situation for all parties.

3. Maintain and Manage Inventory

Accurate, real-time inventory data is a core component of high customer satisfaction rates.

By the time a shopper has perused your PDPs, compared your product against your competition, and added the item to their cart, the gap between consideration and a complete transaction is minimal. At this point in the buying process, there should be zero obstacles to purchase.

However, without property inventory management practices, you may run out of stock, and the shopper isn’t aware until they attempt to complete their purchase.

Maintaining your inventory supply and setting up alerts when your inventory has dropped below your limit ensures you’re never out of stock and customers aren’t left frustrated and shopping elsewhere.

4. Deliver Fundamental and Enhanced Product Content

Product content drives engagement, traffic, sales, and revenue. Your PDP must get the basics right and include enhanced product content for your brand to compete in your market.

Meeting basic product content requirements is fundamental to securing your position on the digital shelf. While rich product content gives shoppers a complete picture of your products and how they will benefit from ordering them today.

Fundamental product content includes:

• Page Status – live, not found or missing
• Product Status – availability, Buy Box, seller type, MSRP, sale price
• Content Scoring – product title, description, bullets, images, videos, documents
• Content Usage – marketing copy, images, videos, documents, ratings & reviews, 360-degree images

We’ve also put together some tools, tips, and tricks to get started.

Enhanced product content includes quality video and imagery, but it’s much more than that. Rich PDP content includes:

• Thorough product descriptions
• How-to videos and user guides
• Product comparison tables
• Warranty information
• Shipping and return information
• 3D and AR product views
• Customer ratings and reviews

This enhanced product data and information delivers the visual content and information shoppers need to make a confident purchase. When you equip shoppers with in-depth product knowledge, there should be no surprises when their package arrives at their door, and you’ll have delivered a satisfying customer experience.

5. Prioritize Quality Visuals

Consumers rely on your PDPs to provide the information they need to commit to purchase. In an omnichannel retail world – and especially the online retail space –– your images are your products. Product visuals are the primary tool shoppers will use to understand and evaluate your products when they can’t hold, touch, and examine them in person.

Rich product content delivers a “what you see is what you get” experience. Quality product imagery leaves nothing to the imagination. Shoppers should never have to fill in the blanks, and with quality product imagery and visuals, they won’t have to. Providing ample visual content gives shoppers the information they need to make a purchase decision, delivering a satisfying customer experience.

6. Provide a Fast, Easy, Clear Return Process

Product returns are a hassle for both shoppers and retailers. And while you want to reduce your return rate as much as possible, the nature of e-commerce and online retail is such that you’ll never get your return rates to zero.

Customers shop online with the expectation that they will make returns. More than 60 percent of shoppers “bracket” their purchases, which means they buy multiples of an item in various colors or sizes. After receiving and comparing all orders, the customer returns the things they don’t want.

And while this increases costs for retailers, charging customers for returns is not an option. Shoppers demand a seamless return process. If retailers can’t deliver on this, consumers will shop elsewhere.

A fast, easy, and clear return process helps increase customer satisfaction. Your PDPs should include a step-by-step return process so shoppers can know precisely what to expect if and when they decide to return their purchase. If they know returns are simple and fast – or, even better, free – they’re more likely to shop with you.

7. Fast Shipping and Delivery Options

Meeting shipping and delivery demands is one of the greatest challenges retailers face. Amazon’s two-day shipping policy has forever altered consumer expectations for online purchases. Your PDPs must include fast and precise expected delivery dates, and there’s no room for error.

In an age of instant gratification (or, in e-commerce standards, two-day gratification), shoppers expect prompt shipping and delivery. PDP rich content includes your shipping process and expected delivery times. Before the shopper clicks “add to cart,” they should know their delivery date.

Incorrect delivery estimates or shipping dates that exceed assumed time frames will result in high cart abandonment rates. Provide fast shipping and delivery options and communicate those clearly in your PDPs. Your customers will be happy, you’ll see higher sales and lower cart abandonment, and you’ll ultimately enjoy higher CLV.

Partnering with Content Status to Increase Customer Satisfaction

The digital shelf provides limitless opportunities for sales, but it’s the most competitive space in eCommerce. Content Status delivers the solutions you need to engage shoppers, increase customer satisfaction, and make the most of your PDPs.

Reach out to our team today to learn how Content Status’s tools and resources can empower you to deliver an exceptional customer experience on every pr